Opera Meets New Media

Puccini, Ricordi and the Rise of the Modern Entertainment Industry

Giacomo Puccini is one of the most famous classical composers of the last century, and perhaps one of the first artists to be marketed internationally like a present-day celebrity. His music stood at the culmination of the golden age of Italian opera at the beginning of the 20th century. His works celebrated visual expression in musical theater in an exceptional way. The exhibition presented by Bertelsmann showcases Giacomo Puccini’s impressive oeuvre – and brings his work into our time.

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Opening of the Puccini Exhibition

A festive opening for “Opera Meets New Media - Puccini, Ricordi and the Rise of the Modern Entertainment Industry.” In the presence of more than 100 prominent guests from the worlds of culture, politics, business and society, Bertelsmann CEO Thomas Rabe and Italy’s ambassador Armando Varricchio opened the Puccini exhibition at Unter den Linden 1 in Berlin.

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Opera Meets New Media

Giacomo Puccini is one of the most famous classical composers of the last century, and perhaps one of the first artists to be marketed internationally like a present-day celebrity.

Impressions of the Exhibition