Territory Establishes Startup Smart Agency
The Bertelsmann Marketing Services communications company Territory has established the startup Smart Agency. The new company supports small companies and micro-enterprises with marketing and communications through artificial intelligence. The idea for Smart Agency came from within the company. The offer is scheduled to go live this fall.
The communications company Territory, a Bertelsmann Marketing Services subsidiary, has established the startup Smart Agency. Smart Agency is a digital provider of professional marketing solutions, which combines AI technology with Territory’s consulting and creative expertise. Smart Agency addresses small companies and micro-enterprises. They receive the AI-based and data secure matching marketing strategy, communications content, and recommendations for their company from one hand – from the website to social media and brand design, as well as essential print materials. The companies can also get personal support from the communication experts at Territory if required.
Smart Agency is based on a company-owned AI solution that was trained with the knowledge of the Territory experts (creation, editing, picture editing). The idea for Smart Agency came from within the company, which perceived the need of small companies and micro-enterprises in all marketing issues. “I am very pleased that we have developed a future-oriented startup with Smart Agency, which combines AI with our expertise,” said Sandra Harzer-Kux, Spokeswoman of the Territory Management Board. “Smart Agency is an important strategic step at many levels. We are testing a subscription model, get the chance to comprehensively use AI, and develop a new market.”
Kathinka Best, Managing Director of Smart Agency, added: “With Smart Agency, we aim to support micro-enterprises and small companies. For this purpose, we have combined cutting-edge AI technologies with real marketing experts, who personally assist our customers. AI is always only as good as its trainer. With our highly skilled tech team and the Territory know-how we are developing an offer that already makes us proud today. With Smart Agency, our customers receive innovative, convincing, and cost-efficient solutions.”
