News | Hilversum, 01/10/2014

Successful Year for RTL Nederland

RTL Nederland's combined audience share in the target group of viewers aged 20 to 49 increased from 32.3 percent in 2012 to 33.6 percent in 2013, making the family of channels the market leader for eight consecutive years.

RTL Nederland comprises several channels that focus on different formats und target groups.

RTL 4
RTL 4 scored an audience share of 20 percent among the core demographic of shoppers aged 20 to 49 in 2013, compared to 19.3 percent the previous year. The most-watched show on the channel was "The Voice of Holland," which attracted 3 million viewers, followed by "The Voice Kids" (2.8 million), "All You Need Is Love – Christmas Special" (2.7 million) and "Holland's Got Talent" (2.4 million).

RTL 5
Targeted at young adults aged 20 to 34, the channel achieved an audience share of 6.8 percent, the same as in 2012. Its most-watched format was "Expeditie Robinson," followed by "Ik Heb Het Nog Nooit Gedaan" (22.3 percent), and "Holland's Next Top Model" (20.5 percent). T

RTL 7
In 2013 the men's channel attracted 7.8 percent of male audiences aged 20 to 49, ahead of 2012 (7.2 percent) and on par with 2011, which was a record year.

RTL 8
The channel for women aged 20 to 49 scored an audience share of 3.4 percent in its key target group, up 14 percent year on year (2013: 3 percent). Crime evenings are a viewer favorite, with "CSI: NY" and "Crime Scene Investigation". The year’s most-watched film was "Grease" with a 10.6 percent audience share.

RTL Telekids
The channel averaged 9.2 percent of its core target market – children aged 3 to 8 – up from 8.2 percent in 2012.

Digital channels
In 2013, the digital channel RTL Crime attained a cumulative reach of 5.5 million viewers in its target group of viewers aged 6 and older, and 2.9 million viewers in the 20- to 49- year-old demographic. This earned it ninth place in the thematic channels ranking. RTL Lounge’s cumulative reach was 5.6 million viewers (total audience).