RTL And Gruner + Jahr Launch 'Geo Television'
Mediengruppe RTL Deutschland is launching “Geo Television” – its fourth digital pay channel – in the first half of 2014. The new pay-TV channel will be created in collaboration with Gruner + Jahr's popular magazine “Geo.” The new channel will broadcast high-quality, award-winning documentaries on nature, technology, exploration, adventure and world events, and will complement the pay-TV channels RTL Crime, RTL Living and Passion that Mediengruppe has operated successfully since 2006.
"I’m delighted that we are further expanding and strengthening the Mediengruppe RTL Deutschland family of channels with 'Geo Television', and that we will be working closely with our colleagues at Gruner + Jahr on this project,” says Mediengruppe RTL Deutschland CEO Anke Schäferkordt. “The programme line-up featuring top-notch documentaries under the Geo brand ideally complements our pay-TV range and represents a further investment in our non-advertising- dependent businesses. "
Peter-Matthias Gaede, Editor-in-Chief of “Geo” adds: "We are very pleased that 'Geo' is the first Gruner + Jahr brand to now get its own pay-TV channel, too. 'Geo' is synonymous with the compelling visualization of high-quality content, and we will now be able to fully demonstrate this on television as well. The fact that the launch of 'Geo Television' is based on an in-depth cooperation between the two Bertelsmann subsidiaries RTL and Gruner + Jahr gives it particular strategic appeal."
Contact
Frank Thomsen
Gruner + Jahr, Head of Communication + Marketing
Phone: +49 (0) 40 37 03 31 13
Fax: +49 (0) 40 37 03 56 17
