Groupe M6 Launches M6+ Streaming Platform
As announced in March, Groupe M6 launched its new streaming service M6+ on Tuesday. Technical innovations and a doubling of the free programming should make M6+ attractive to French viewers. The launch is accompanied by an extensive cross-media advertising campaign.
France’s Groupe M6 launched its new streaming service M6+ on Tuesday. The service will double its free programming to a total of 30,000 hours, including 10,000 hours of exclusive content. The platform will also bring together Groupe M6’s strong programming brands while offering more exclusive content, including more than 300 movies per year and 11,000 hours of series from Disney, CBS, Sony, and Paramount.
All programming available free for at least 30 days
A number of innovations, including an AI-powered search engine and an interactive player with enhanced data visualization, are designed to engage viewers with M6+ content. The new format “M6+ Stories” will present short-form content on social media to draw viewers’ attention to the programs offered by M6+ and the podcasts of the Groupe M6 radio stations. All programs will be available free of charge on all devices for at least 30 days. M6+ also offers HD formats on all platforms, cast-to-TV (display of smartphone content on the TV), multi-profile functionality and more than 20 free ad-supported streaming TV channels (FAST).
To increase awareness and attract new users, the launch of M6+ will be accompanied by an extensive cross-media advertising campaign highlighting the free nature of the offer around the promise “Streamez, Economisez” (“Stream, Save”). The eight major advertising partners Booking.com, Fortuneo, Henkel, HP Instant Ink, Intermarché, L’Or, L’Oréal, and Skoda, and their agencies Carat, Havas Media France, Mindshare, Publicis Media France, Re-Mind Phd, and Wavemaker are also involved.
