Audi Relies On Territory
The Bertelsmann Marketing Services agency Territory Agency has won the social media budget of the automotive manufacturer Audi for the German market. The budget comprised the brand, event and trade communications on all communication platforms as well as the social media presentation of the Audio Environmental Foundation.
The Territory subsidiary Territory Agency outperformed its competitors in the multi-stage selection process of Audi AG and will now take care of the social media budget of the automotive manufacturer in the German market. The budget comprises the brand, event, always-on and trade communications on all communication platforms as well as the social media presentation of the Audi Environmental Foundation. Territory is part of the Bertelsmann Marketing Services corporate division.
The Ingolstadt based company was looking for a full-service partner for the social media communications, which masters the entire spectrum of social media and provides deep market understanding and strategic know-how. The aim is to continue the development of the social media activities of Audi in Germany strategically and consistently in a target group focused way. The classic tasks of Territory Agency include target group specific content creation, conception and production, as well as adaptation of international automotive and brand campaigns.
Linda Kurz, Director Marketing Germany, Audi AG, said: “We have found a partner in Territory Agency who understands our brand, our values and our visions, and can implement it 1:1 in creation and content for social media. Territory additionally convinced us with its understanding of complex structures, requirements and new thinking. It is our aim to lift our social media channels to a new level and meet the requirements of the future together with Territory.”
Marius Darschin, Chief Growth Officer, Territory, commented: “Audi is a beloved brand and, as one of the most successful companies in the premium segment, an ideal client and partner for Territory. We’re absolutely thrilled and look forward to our cooperation.” Marlies Bayha, Executive Creative Director Territory Agency, added: “Audio is a dream client for us. The brand represents technological perfection, pioneering spirit and future-oriented creation with a twist and a love for details – what a fantastic playing field! Transferring the attitude and aesthetics of Audi into communications and thereby making the social media sphere more creative, smarter and picture-perfect is a task that we especially look forward to.”
