Gütersloh, 06/01/2021

‘Be Green Day’ Campaign 2021 Starts Today

Today marks the start of the 2021 “be green Day” campaign for climate protection at Bertelsmann. Under the heading “Act green, live healthy. Climate Neutrality 2030 – only with you!” it once again calls for action by individual employees, teams and departments. By running the annual campaign, Bertelsmann advocates for a more sustainable future.

Today marks the start of Bertelsmann’s 2021 “be green Day” campaign. This year’s motto is “Act green, live healthy. Climate Neutrality 2030 – only with you!” The aim is to digitally compile as many contributions to climate protection as possible from employees around the world.

Bertelsmann has set itself an ambitious climate goal.  It encompasses many areas in which the commitment of employees is also required. Bertelsmann therefore seeks to set an example and advocate for a more sustainable future under the heading “Act green, live healthy. Climate Neutrality 2030 – only with you!”

The “be green Day” campaign runs until November 12. As in previous years, the “be green Day” world map is the central platform for showcasing the efforts and inspiring employees to take action themselves. What’s new is that from now on all employees can enter their own personal contributions to climate protection on the world map, too. Whether they replace their car with a bicycle for a week, consciously buy regional and seasonal food, or switch to green electricity – every contribution counts. Chief Human Resources Officer Immanuel Hermreck has already posted his personal climate-protection plans on the website. “I’m excited to have a lot of colleagues participate in our campaign again. Together, we can achieve a great deal.” All entries are made anonymously and are counted for the company’s location. The world map allows for tracking how many contributions were made and which locations are particularly committed. The campaign includes several “challenges” with attractive prizes to be won.