Cologne, 04/15/2020

Ad Alliance Publishes New Study ‘Journalistic Media And The Coronavirus Pandemic’

The Ad Alliance marketing alliance has published a new study about the usage of, above all, journalistic print products in Germany during the coronavirus pandemic. 93 percent of the people surveyed are optimistic despite the crisis and believe that Germany will rise to the challenge and get through it. They draw this optimism and security from feeling like they are well informed (83 percent). For information sources, they rely on credibility (87 percent) and serious journalism (90 percent). Established news brands such as G+J’s “Stern” and “Spiegel”, or NTV, Mediengruppe RTL’s news channel, convince with their professional reporting (85 percent) and content researched and professionally prepared by experts (80 percent). These journalistic offers ensure an overview (74 percent), orientation (66 percent), and even new perspectives (65 percent). Karin Immenroth, Chief Data & Analytics Officer of Mediengruppe RTL, explains: “In the current crisis, it has become clearer than ever how essential journalistic news offers are for the population. News offers provide what social networks can’t – security. Reliable information seriously prepared, with trustworthy sources and comprehensive background information establish a good basis for trust. It doesn’t matter whether the news brands are accessed traditionally in print or online.”