Internal Publications, Posters and Promotional Material

Internal Publications, Posters and Promotional Material

Advertisement fot the Bertelsmann Schallplattenring (record club) around 1960.
The "Bertelsmann Phonette" compact record player, distributed in the 1950s by the Lese- und Schallplattenring (book and record club).
Old type case from the print shop with lead letters, types and composing stick, 1920s.
"Wie Diogenes im Fass sitz ich hier im kühlen Nass!" - The summer holidays, a great time to read - poster advertising Bertelsmann's new Volk editions, 1950s.
As the people outside struggle, the ad declares: "Life is beautiful" - books as life coaches.
Partners in success: "Mountains want to be conquered - customers want to be convinced!" -advertisement for the Bertelsmann Lesering (book club) around 1960.
Cover pictures of the "Bertelsmann drei in einem Heft" (three in one) magazine dating 1955/56.
The Bertelsmann Lesering Illustrierte (magazin) was the first staff magazine in the early 1950s.
A selection of covers from earlier issues of the Bertelsmann Schallpalttenring (record club) magazine dating 1956/57.

Employee newsletters, image brochures, product catalogs and promotional materials provide interesting insights into internal processes as well as into media products from the past five decades. The development of the Lesering in the 1950s and 1960s, in particular, is vividly documented. The Corporate Archive has poster collections from the 1920s – 1950s as well as more recent press and public relations documentation.