Ad Alliance is an expert partner for advertising clients and media agencies for creating and orchestrating cross-media advertising campaigns. It serves the growing demand for cross-media marketing offers, and combines the expertise of strong media partners: IP Deutschland, Smartclip and Spiegel Media (marketed by the Ad Alliance under its own name), and Media Impact (the Ad Alliance acts as a service provider) – a high-quality portfolio of TV, print, online and mobile.

As a result, the Ad Alliance serves special productions across all platforms. Besides concept creation, it offers technical solutions ranging from automated marketing to data-driven ad serving. Together, the Ad Alliance reaches 99 percent of the German population.