Alliances

Building Alliances

Pooling our strengths: by forming alliances both inside and outside the Group, Bertelsmann is creating the basis for a strong, comprehensive presence in the media content, marketing, data and technology sectors. The focus is currently on the German market, with other markets in sight.

Content

Bertelsmann invests globally more than €5 billion in it's creative content. Whether it’s RTL Group or Penguin Random House or BMG, each of our major content divisions is a creative powerhouse in itself. Together, they are unparalleled.

Advertising

Advertising remains the largest contributor to media revenues – including digital. Digitalization has fundamentally changed the possibilities, and the expectations of advertisers: they want high reach, cross-media solutions and offerings from a single source.

Technology & Data

Bertelsmann aims to become the leading media, services and education company in the fields of cloud, data and artificial intelligence. This can only be achieved if strengths, resources and expertise are pooled across the Group, and if Bertelsmann pursues a clear, coordinated technology agenda.